Our Story

Family Choice’s parent company, Shree Jee Food Products has been serving its consumers with quality products at affordable pricing since 1985. It was established by Late Shri Chander Bhan Jain with an aim to provide unadulterated staples at an affordable pricing and establish Shree Jee Food Products as a household brand. His hard work and legacy are being continued by his successor Mr. Vipin Kumar Jain.

Mr. Vipin Kumar Jain joined the company under the guidance of his paternal uncle, Late Shri Inder Kumar Jain in 1987 after the sudden demise of Shri Chander Bhan Jain due to health reasons.

In 1996, Shree Jee Food Products worked completely under the leadership of Mr. Vipin Kumar Jain trying to establish itself by understanding the market. He introduced a number of staple products such as dried fruits, roasted chana, chana dal etc. and also worked to expand its network to provide the best quality products.

Understanding the gap in the chain we registered our own B2C brand Family Choice in 2002 to finish the possibility of any adulteration or high pricing which was possible during white labelling. After analysing the market to gain in-depth knowledge and establishing our name in the market, we introduced our brand products in the market in 2023.

Under the guidance of Mr. Vipin Kumar Jain, our brand Family Choice has established a distribution network of around 600 distributors across India, depending on the area. We are also working to establish our brand at the international level. Currently, we have a fully functional packaging and processing unit in Kundli.

The quality control department has an experience of around 27 years in the market. We also have an experienced and well qualified team in our head office. All of us together work passionately every day to provide the best for our consumers.